How to Set Default Values for Custom Fields Via Conditional Sending

Personalise your emails with contact details—like name, company, or location—to boost engagement. If a custom field (such as First Name) is empty, Conditional Sending lets you display a default value, ensuring your emails always look polished. ## Step-by-Step Guide Example Goal: Show “Dear {{contact.first_name}},” if First Name is available, or “Dear Customer,” if not. 1. Enable Conditional Sending Toggle on Conditional Sending in your content block’s sidebar. 2. Set Up the Personalised Greeting - Add a text block: Dear {{contact.first_name}}, - Under Set your conditions: - Select a custom field: “First Name” - Condition: “Is Not” - Value: (leave blank) - This block displays only if First Name is not empty. 3. Set Up the Default Greeting - Add another text block: Dear Customer, - Under Set your conditions: - Select a custom field: “First Name” - Condition: “Is” - Value: (leave blank) - This block displays only if First Name is empty. 4. Preview and Test Use the preview feature to see how your email appears for contacts with and without a First Name. ### Limitations - Only one custom value can be used under Conditional Sending per content block. - You cannot apply multiple conditional settings for the same field within a single block or section. ### Tips - Always preview with test contacts to ensure your conditions work.

• Use clear, friendly default values for a professional tone. ### FAQ Q1: Can I use Conditional Sending for fields other than First Name? A: Yes, this method works for any custom field you add. Q2: Can I use multiple custom fields in one block? A: No, only one custom value per content block. Q3: What if I leave “Enter a value” blank? A: The condition checks for empty or non-empty fields, letting you show or hide content accordingly. Q4: Can I set any default value? A: Yes, customize the default message to fit your brand. Was this article helpful? That’s Great! Thank you for your feedback Sorry! We couldn’t be helpful Thank you for your feedback Feedback sent We appreciate your effort and will try to fix the article