Skip to content
Patient Copilot Help Center

Sparkling Ads: The Blueprint to Sweep Up More Clients for Your Cleaning & Maintenance Business

(https://blog.patientcopilot.ai/setting-up-high-performing-sms-campaigns-with-highlevel-your-ultimate-guide/)TABLE OF CONTENTS - Why This Playbook Matters?

  • What You’ll Learn? - Step 1: Get Found with Google Ads & Local Services Ads - Step 2: Run Facebook & Instagram Ads to Target Local Customers - Step 3: Capture & Convert Every Lead with AI & Automation - Step 4: Track & Optimize Every Ad for Maximum ROI
  • Final Thoughts: More Ads = More Jobs
  • [Turn your ads into a 24/7 lead engine—Start with Patient Copilot today!](#%C2%A0Turn-your-ads-into-a-24/7-lead-engine%E2%80%94Start-with-Patient Copilot-today!) ### Why This Playbook Matters? #### Most cleaning and maintenance businesses rely on referrals, word-of-mouth, and occasional walk-ins, but in today’s digital-first world, that isn’t enough to keep your schedule full. #### Industry Metrics: ✅ 90% of consumers search online before hiring a cleaning service. ✅ 78% of service bookings come from businesses that appear in the top 3 search results. ✅ 60% of homeowners say online ads influence their choice of service provider. #### If your competitors are running ads and you’re not, you’re losing jobs before customers even call. #### This playbook will help you take control of your marketing—with Google, Facebook, and Instagram ad strategies that attract high-intent customers, reduce wasted ad spend, and keep your team busy with profitable jobs. ### What You’ll Learn? #### ✅ How to dominate Google Local Services Ads (LSA) and rank when customers search. ✅ How to target homeowners, offices, and businesses with Facebook & Instagram ads. ✅ How to set the right budget and avoid overspending. ✅ How to track every call & message to measure ROI. ✅ How to automate lead follow-ups so you never lose an inquiry. ✅ How to use retargeting ads to capture leads who didn’t book. Power Up your marketing today - get started with Patient Copilot ### Step 1: Get Found with Google Ads & Local Services Ads #### Why It Matters? #### When customers need cleaning services, the first place they go is Google. ✅ 70% of customers hire a provider who shows up in the first five search results. ✅ Google Local Services Ads (LSA) deliver leads, not clicks, making them highly cost-effective. ✅ The average cost per lead (CPL) for cleaning businesses on Google Ads is **, but can be lower with proper targeting. #### 1.1 Set Up Google Local Services Ads (LSA) - #### Appear at the top of Google search results for searches like “House Cleaning Near Me” or “Office Janitorial Services.” - #### Pay only for valid leads—not just clicks. - #### Get Google Guaranteed certification (boosts conversion rates by 30%). - #### Target high-intent service categories like Deep Cleaning, Move-In/Move-Out Cleaning, Commercial Cleaning. #### Example: A cleaning business running LSA ads for “Move-Out Cleaning” sees higher-intent leads and 30-40% close rates. #### How to Set Up Google Local Services Ads #### (#) #### 1.2 Run High-Intent Google Search Ads (PPC Ads) - #### Bid on job-ready keywords, like: - #### “Apartment cleaning near me” - #### “Commercial janitorial service” - #### “Same-day home cleaning” - #### Optimize landing pages with clear CTAs like “Book a Free Cleaning Estimate.” #### Budget Tip: Start with /day, focusing on high-intent searches for the best ROI. #### How to Set Up PPC Campaigns for HVAC #### (#) #### 1.3 Enable Call Tracking on Google Business Profile - #### Use a call tracking number to monitor which ads generate the most calls. - #### Track missed calls and messages from ads. - #### Automate SMS follow-ups for missed calls to recover up to 30% of lost leads. #### Example: If 50% of calls go unanswered, a missed-call text automation can recover 15-20% of lost jobs. How to Create New Ad Campaign How to Create Carousal Adds #### (#) ### Step 2: Run Facebook & Instagram Ads to Target Local Customers #### Why It Matters? #### Most people don’t search for a cleaner daily, but when they need one, you want to be their first choice. ✅ Facebook & Instagram build brand awareness, keeping you top-of-mind. ✅ Cost-per-click (CPC) on Facebook is lower than Google Ads, making it a great low-cost strategy. ✅ A well-targeted Facebook ad can generate leads for as low as per lead. #### Overview about the Ad Manager #### Connect Facebook with Ad Manager #### 2.1 Create High-Converting Facebook Ads - #### Showcase customer testimonials & before-and-after photos of cleaning jobs. - #### Target homeowners, property managers, and businessesbased on: - #### Location: Zip codes within your service radius. - #### Interests: Home improvement, office management, property rental. - #### Demographics: Homeowners aged 30-60+. - #### Use Call Now or Book a Cleaning Appointment buttons. #### How to Create Facebook Ads for Cleaning #### (#) #### 2.2 Use Retargeting Ads to Bring Back Interested Leads - #### Show ads to people who visited your website but didn’t book. - #### Retarget past customers for seasonal cleaning packages. - #### Offer discounts or limited-time deals for urgency. #### Example: “You checked out our cleaning services but haven’t booked—get 10% off if you book today!” How to Set Up Retargeting Ads using Custom Audience Segment #### 2.3 Automate Lead Follow-Ups from Facebook Ads - #### Every lead syncs into Patient Copilot CRM. - #### Automate SMS, emails, and AI chatbot responses. - #### Follow up instantly before a competitor gets the job. #### With the Help of Workflows Automate Your Facebook Lead Follow-Ups ### Step 3: Capture & Convert Every Lead with AI & Automation #### Why It Matters? #### ✅ 75% of leads who don’t get a response within 5 minutes go to a competitor. ✅ Automating lead responses increases conversions by 40%. #### How to Set Up AI Chat Widgets #### (#) #### 3.1 Use a Chat Widget to Capture Website Visitors - #### Install Live Chat & SMS Chat on your site. - #### AI chatbot answers common questions & captures leads. - #### Send instant follow-ups via text or email. #### 3.2 Set Up Text-to-Lead Campaigns - #### Use SMS lead capture ads, like: - #### “Text ‘CLEAN’ to 55555 for a free quote!” - #### Place QR codes on business cards, flyers, and trucks. - #### Automate instant responses & reminders. #### (https://blog.patientcopilot.ai/setting-up-high-performing-sms-campaigns-with-highlevel-your-ultimate-guide/)(https://blog.patientcopilot.ai/setting-up-high-performing-sms-campaigns-with-highlevel-your-ultimate-guide/)(https://blog.patientcopilot.ai/setting-up-high-performing-sms-campaigns-with-highlevel-your-ultimate-guide/)[How to Use Text-to-Lead Campaigns for Cleaning](https://blog.patientcopilot.ai/setting-up-high-performing-sms-campaigns-with-highlevel-your-ultimate-guide/)(https://blog.patientcopilot.ai/setting-up-high-performing-sms-campaigns-with-highlevel-your-ultimate-guide/)**(https://blog.patientcopilot.ai/setting-up-high-performing-sms-campaigns-with-highlevel-your-ultimate-guide/) #### Why It Matters? #### ✅ 30% of businesses don’t track their ROI on ads, leading to wasted budgets. ✅ A proper tracking system doubles lead-to-customer conversion rates. #### (#) #### 4.1 Monitor Lead Costs & Conversion Rates - #### Track Cost per Lead (CPL) and Cost per Booked Job. - #### Allocate budget toward best-performing campaigns. #### How to Set Up Call Tracking for Cleaning and Maintenance Ads #### 4.2 A/B Test Ads for Better Results - #### Adjust CTAs and lead forms to improve conversions. #### (#) ### Final Thoughts: More Ads = More Jobs With a proven ad strategy, you can: #### ✅ Dominate Google search results and generate predictable leads. ✅ Target businesses & homeowners before they need cleaning services. ✅ Convert more leads with automation & AI-powered follow-ups. ### Turn your ads into a 24/7 lead engine—Start with Patient Copilot today!